My professional training is as a Chartered Accountant (CA) in New Zealand.
My career has been based in the private sector, where I have mostly worked as a Chief Financial Officer for owner-operated entrepreneurial companies. Entrepreneurial businesses have their own challenges, not least of which is keeping up with the twists and turns of the owner, and of constantly challenging the status quo and conventional wisdom. I have helped businesses in the most mundane and sunset industries earn substantial profits. With such a background, as expected I am far from your traditional image on an Accountant.
Business sectors include retail, wholesale, manufacturing, transport, IT, horticulture, agriculture, and investment banking.
During one role (1999) I was heavily involved in turning around a poorly performing division of the group. It turned out that this division had many unprofitable customers and prices well below the market. This lead to an interest in pricing and client profitability – there is no future in giving away your profits. It also led to an interest in the 80/20 (Pareto) rule.
Ultimately I decided to research both of these topics and have written two business books, which in turn lead to a period as an international professional speaker, having made over 200 presentations in 7 countries. Topics include how to increase your prices, how to apply the 80/20 rule, tips and techniques for Excel users, and how to make more money in your business.
I have now crystalised my experience into a course where business people can help themselves make more money by increasing their prices in a manner which increase profits and retains the customer. I encourage you to purchase this course and start your training …. today.