You're not alone!
You can be left feeling isolated and out of touch with how others are making a success of their businesses. With nobody to support and challenge you. Or hold your feet to the fire when you say you will do what it takes to achieve success but don’t follow through. It's easy for things to slip.
You know what you offer is valuable but are unsure of how to get customers to pay more. There’s the anxiety that comes from making important decisions over your products and services. Will raising prices mean customers will leave? Are you underselling your services or products?
You question how can you generate better cashflow when your competitors are already cheaper than you? And at times, perhaps too often, you worry about balancing your cash flow. It can be a constant concern especially when the livelihoods of colleagues relies on you!
If any of this seems familiar then you are not alone. Many business owners are in exactly the same position.
The trouble is few people are willing to challenge the status quo and do something about it. They go to sleep at night stuck with their constant concerns over money, how to grow their bottom line and manage their margins (if they even know what they are.) They wake in the morning with a never-ending thought that they could have done better in life, and wondering if only they could have earnt more.
It’s not your fault… it’s just that nobody has shown you a better way.
But imagine a world where you could raise your prices, make more money, and have customers that enjoy paying more to buy from you. It's absolutely possible when you understand the process, implement the necessary steps and get the support you need along the way. Within a few months, you can see significant improvements, have a method for raising your prices and be confident about what impact your business numbers are.
My professional training is as a Chartered Accountant (CA) in New Zealand.
My career has been based in the private sector, where I have mostly worked as a Chief Financial Officer for owner-operated entrepreneurial companies. Entrepreneurial businesses have their own challenges, not least of which is keeping up with the twists and turns of the owner, and of constantly challenging the status quo and conventional wisdom. I have helped businesses in the most mundane and sunset industries earn substantial profits. With such a background I am far from your traditional image of an Accountant. I've worked in sectors including retail, wholesale, manufacturing, transport, IT, horticulture, agriculture, and investment banking.
Almost 20 years ago I got hooked on pricing. I was heavily involved in turning around a poorly performing division of a group. It turned out that this division had many unprofitable customers and prices well below the market average. This led to an interest in pricing and client profitability – there is no future in giving away your profits. It also led to an interest in the 80/20 (Pareto) rule.
Ultimately I decided to research both of these topics and have written two business books, which in turn led several years as a professional speaker, having made over 200 presentations in 7 countries. My favorite topics included how to increase your prices, how to apply the 80/20 rule, tips and techniques for Excel users, and how to make more money in your business.
Below is a simple example of what can happen when you bring people together in a Master Mind group and give them the chance to rethink their business.
I am the Chief Operating Officer of several international businesses involved in the Health, Aviation and Agriculture industries. I’m also a consultant to a world-renowned international brand in the medical-tape sector. We have recently developed an entirely new product that assists practitioners when applying the tape. Geoff and I had numerous discussions on pricing. One simple and seemingly innocuous question from Geoff’s mastermind program, “Who is the customer?”, led to a breakthrough in how we will market the product worldwide. We expect that it will triple the price that we were initially going to charge for the product, and profitability will be at least 6x more per unit.
The key to this change of mindset was allowing us to be taken outside our comfort zone and looking at the situation from a different perspective. It is also interesting that being involved in small business it is sometimes difficult to find a person to discuss issues with. With Geoff’s wide business experience we were able to challenge each other’s thinking and discover this breakthrough, which was much further than we envisaged from our starting position.
I systematically applied Geoff’s principles. I stopped offering three of my lowest-priced products. I increased the prices of the rest of the products by one notch. That is, the entry-level product is now priced at mid-level, mid-level products to the top level. I increased the top product price by 20%. I also gave options for value-added products and am cross-selling and up-selling. This is what I found – I am handling the same number of orders now. However, my revenue has gone up by 37%! Great work, Geoff! I would recommend Geoff’s material to anyone who is in business. He provides very sensible advice and you can see the effect on the bottom line immediately!
That's right, you first need to apply to join! I know it seems crazy. Your itching to get that debit card out and sign yourself up. As much as we want your payment, we want the right type of entrepreneur too. Receive a free gift when you apply today.
The point of our Master Mind Group is to help solve the group's issues related to pricing and tackle the broader topics connected to making money from raising prices. The success of the group is based on giving, sharing, contributing and showing up. I want group members that are willing to give as much as they take. To share as much as they receive and to show up committed to making a difference. If that's you then your application should fly through.
Of course, you'll need to pay at some point too. Below you can see how much.
When you join the Pricing Master Mind Group you will also receive two powerful but simple to use Excel pricing tools worth over $140. Each tool addresses a key aspect of your pricing strategy giving you a clear understanding of the impact your changes may have. You will get these for FREE when you enroll in the Pricing MasterMind Group.
Click a question to reveal the answer.
The point of a Master Mind Group is to help solve issues related to pricing and the associated issues around making money from raising prices. The success of the group is based on giving, sharing, contributing and showing up.
By having the right people in the group we ensure that we get the balance of experience we need and commitment to both your own personal goals and those of the group.
The date you've seen advertised is the date the group starts. Our first call will be scheduled within two weeks of that date. You will be sent full details of how the group works, what to expect and how to make the most of it, once you have paid your fee. The next group begins on the 1st May 2020.
You should allow sufficient time to think through the questions, write your answers and send them back to Geoff for review.
There are other ways to work with me and achieve your objectives. There are my online courses as well as Special Reports that you can subscribe to that will give you excellent help and advice.
Good question. As you know you get a 30-day no-risk guarantee. That will cover two calls. I think that's ample time for you to feel confident about your purchase and make a decision about whether to cancel or continue. If you cancel after 5 weeks you'll still be required to complete any outstanding payments. Anything you have downloaded from your online library you get to keep but access to the library itself once you cancel gets revoked. Of course any knowledge you take with you too!
This very much depends upon your current position, how much effort you put into making changes and how committed you are to making a difference. One simple action could see your investment returned very quickly indeed.
I keep these limited to 10 people maximum. That way everyone has the chance to ask questions and contribute. So you never have to worry about being drowned out and not have the opportunity to get your questions answered during the calls.
I make it my aim to ensure you get great value for money and that you understand what actions you have to take get results
My role is to guide you and teach you how to raise your prices to earn more money and keep your customers. During the group coaching calls I'll be answering questions from all group members and offering suggestions, ideas, and recommendations. You will be getting lots of help from the video tutorials and workbook too.