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Latest Articles & Resources


Why It's Worth Increasing Your Prices by Just 1%

Many sellers think it's not worth increasing prices by anything less than 5%. But a small price rise can have a BIG impact on your bottom line. In this article you'll...

How to Keep Your Customers Happy With Price Increases

Price increases are inevitable and all consumers know that, but they don't want to be treated like idiots. Keep your customers informed and they're more likely to accept...

Making It Easy for The Customer to Pay

What flexible ways can you find to meet your customers' payment preferences? What options can you offer to help them decide to buy?   In this article you'll discover:...

How to Get Customers to Spend More

How can you bundle up more value into what you're offering your customers? This can be a good strategy for increasing profits with little outlay from you.   In this...

A Salutary Lesson in Knowing Your Prices and Your Customers

This is the story of Pete the Butcher.  It is tempting to think that Pete, being a poor butcher, is not a typical business. The truth is that the issues described in...

Selling at Premium Prices for Your Product or Services

Don't have a product or service aimed at the luxury market?  Don't cater to a niche market which pays over the odds? Well, perhaps you could. Read on to find out how...

The Psychology of Pricing

Does it really make a difference in sales if you price something at $9.99 rather than $10? Read on to find out how a simple change in one number can impact sales conversion...

Why a Value Mindset For Your Business is Critical

Unless you believe in what you're doing and what you're selling, you can't expect your customers to.   In this article you'll discover: What mindset is. How mindset...

The Top Three Myths About Price Increases

Whatever the economic situation around the world, people's buying strategies don't change and a 'value buyer', someone who thinks of quality and value first, remains a...

Why You Should Raise Your Prices Now

Don't think it’s the right time to increase your prices? Then think again! In this article you'll discover three really important things that any business owner or...

How to Set up Your Pricing Goals

If there's a big difference between what you're actually earning and what you need to be earning to give yourself a decent wage, then you are trading at a loss and you can...

Who is Stopping you Making More Money?

We usually 'blame' our customers or the economic situation when the dollars aren't rolling in.  BUT have you stopped and checked out your mindset recently? Could it...

Pricing Resources From other Pricing Experts

With so much information available today, where do you start when you want good, solid, practical pricing information? In this article you'll discover: Up-to-date...

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